In 1995 David had the crazy notion to start a company that was the sort of place where he’d always wanted to work. A place without a lot of hierarchy or politics, where you worked closely with people at the top of their craft to create things that make the world better. Today NewCity is that place.
David’s role at NewCity can best be described as a player/coach. He still keeps a hand in user experience and strategy for a few projects each year. He teaches frequent workshops and on UX, content strategy and mobile. David has led strategy and user experience for clients including the American Battle Monuments Commission, Grand Teton Association, Imperial College London, the University of Portsmouth, and the UVA School of Continuing and Professional Studies.