Anyone who’s tried doing it can tell you that usability testing is the best way — by far — to ensure that what you build (whether it’s a web site, a mobile app, desktop software, a CMS, or anything else) is as good as it can be. But most people still think that usability testing is complicated, costly, and time consuming.
That can be true if you hire someone to do it for you. But Steve Krug will show you that you can — and should — be doing it yourself, and that DIY testing is simple, inexpensive, fast, and most of all, effective.
Based on the method he described in his second book, Rocket Surgery Made Easy, Steve’s presentation will include a live usability test so you can see just how simple it can be.