When you’re asked by your boss, or your boss’s boss (your grandboss!) to explain your work, what do you say? How can you connect with people whose pay grades eat pay grades like yours for breakfast?
This is the situation Amanda Costello found herself in when her great-grandboss asked her to speak about content strategy to senior leadership. Spoiler alert: Nobody was fired.
This talk will give you memorable ways of explaining your work that will stick with leadership, even as they navigate their myriad other duties and responsibilities. Learn how to build advocacy for best practices and make sure your voice is heard – even when you’re not in the room.
What you’ll learn:
- Gain a better understanding of what's competing for your boss and grandboss' time
- Cut through the noise with different messaging structures to fit your goals
- Establish yourself as the go-to expert, through blending your own experience and community knowledge