Auditing content, analyzing processes, creating governance structures, developing workflows, writing standards and style guides, organizing trainings… naysayers will argue that content strategy can be expensive, time-consuming, and a royal waste of time. We disagree.
In this talk, we’ll share some quick and dirty content strategy methods you can use to get your efforts moving without going broke or losing your mind. We’ll also share how we advocated for content strategy at our institution, convincing the naysayers that it’s worth the investment and that the long-term impacts will benefit us all.
What you’ll learn:
- Cheap, quick methods to improve your web content
- Practical strategies for getting buy-in from naysayers
- Tried and true ways to set a foundation for long-term content strategy initiatives