presented by

edUi Conference

November 4-6

Richmond, Virginia


Aaron Gustafson

Easy Designs

Photo of Aaron Gustafson

Even if you’ve already read Aaron Gustafson’s book, Adaptive Web Design, you’re still going to learn more from him than you thought possible.

Why? Because Aaron isn’t just an authority on building cross-platform experiences — he’s a natural instructor who focuses on practical techniques you can start using now.

As the former group manager of WaSP and the man behind Web Standards Sherpa, Aaron works passionately and tirelessly to advance web standards. He also runs the web consultancy Easy Designs, has authored a slew of articles for .net Magazine and A List Apart, and frequently mentors teams at organizations such as Blue Cross Blue Shield and SAS.


Andrew Trice


Andy Trice

Andrew Trice is a Technical Creative Cloud Evangelist with Adobe. Andrew brings more than a decade of experience designing, implementing and delivering rich applications for the web, desktop, and mobile devices. Andrew is an accomplished system architect, team leader, speaker and published author. Andrew specializes in object oriented principles, mobile development, realtime data systems, GIS and data visualization.


Bermon Painter


Bermon Painter is a UX Director with visual design and coding chops, mostly with Ruby. He loves pre-processors and works a lot with Sass & Compass. He’s also heavily involved in the local tech community in Charlotte and organizes the Charlotte User Experience Designer, Charlotte Front-End Developers and Charlotte Grok groups. In his free time he works the folks at @teamsassdesign on the redesign of the Sass website.

Outside of technology he enjoys languages, speaks fluent Spanish, working on Italian, plays classical piano and enjoys visiting the beaches and mountains of Ecuador with his family.


Boon Sheridan

Coincidental Arts


Boon loves solving problems and sharing stories. He brings over 15 years of design and strategy experience to life in words, pictures, personas, maps, flows, workshops and the occasional voice-over. As a card-carrying geek, Boon hates duplicating efforts. Over the years he’s taken apart the way he and his teams work, found common goals and mapped where overlaps occur. Now he adds a pinch of audience needs and content models into persona dimensions, sprinkles site goals and structure into editorial plans and sleeps much better at night. Over the years he’s crafted content strategies for financial services, developed design cookbooks for insurance companies, designed applications for hotel giants, created customer journeys for entertainment powerhouses and helped educational institutions rethink the challenges around site redesigns.


Brian Alpert

Smithsonian Institution

Brian Alpert

Brian Alpert has been professionally dedicated to the web since 1996. In his current role as the Smithsonian Institution’s Web Analytics and Search Engine Marketing Analyst, Brian helps Smithsonian “web practitioners” pursue these disciplines in a variety of ways, from training and consultation to analysis and hands-on program facilitation. In his previous role as Texas Instruments’ Worldwide Search Engine Marketing Manager, he created and managed TI’s first comprehensive, road-mapped Search Engine Marketing program. In addition to helping Smithsonian practitioners with their web analytics, Brian plays drums for a variety of bands located in and around his Washington, D.C. metro area home.


Chaz Chumley



Consultant, Instructor, Author, Web Developer, Trainer and Drupalist.

Chaz specializes in Open Source web and database development with emphasis in responsive design. His experience has allowed Chaz to participate in such ventures as Director of Engineering for Saforian, Open Source engineer for the Smithsonian and CTO for w3consultants working with various organizations on Drupal projects. An author for’s video learning series for Drupal 7, Chaz is also an instructor at the University of Nevada Las Vegas where he teaches Drupal and various other web technologies.


Conny Liegl

Robert E. Kennedy Library, California Polytechnic State University


Conny Liegl has been working in higher education institutions for more than a decade. She is the lead web, graphic and user experience designer at Kennedy Library, California Polytechnic State University in San Luis Obispo, California.

Conny specializes in user-centered design and has a background in web usability and accessibility, social media marketing strategies, as well as e-learning technologies and theories. She holds a Master of Arts in Information Science from Saarland University. She teaches web and communication technology at Saarland University and was recently an invited speaker in marketing at Stanford University, as well as a guest lecturer in communications at California Polytechnic State University.


Dave Housley

Penn State University


Dave Housley is the Manager for Web Strategy at Penn State Outreach Marketing, where he oversees a group of developers, project managers and web strategists that create a variety of sites for Penn State, most notably the award-winning Penn State World Campus. Prior to joining Penn State, he worked as the web manager for the Peace Corps, World Wildlife Fund and the Appalachian Regional Commission. He also worked for several companies that specialized in fundraising and communications consulting for nonprofits, such as the Christopher Reeve Foundation, Habitat for Humanity, Amnesty International USA and the ACLU.


Dave Olsen

West Virginia University


Dave Olsen has been a programmer with the University Relations – Web unit at West Virginia University (WVU) for the last ten years. Over that time he has worked on and led projects that range from developing a university-wide CMS to creating award-winning marketing websites. For the last four years he has also implemented mobile solutions for the University, including SMS-based services, WVU’s central mobile web portal and a number of responsive websites.

In addition to his work at WVU, Dave has released and contributed to a number of open source projects. These include personal projects like Mobile Web OSP, Detector and Throttle, as well as community projects like ua-parser. He also wrote a chapter on web performance for Smashing Magazine’s “The Mobile Book,” which was released in December 2012. Dave shares what he has learned about mobile on his personal blog,


David DeMello

Cornell University


David DeMello has worked on the web in Higher Education for 15 years. He has worn many hats and has worked as a programmer, database and systems administrator, web master, designer, user researcher, information architect, writer, strategic director, evangelist, educator and fixer. By day, almost all of that work has been for the ILR School at Cornell University. In 2003, he oversaw the development of an in-house CMS that, among other things, implemented an early form of Ajax two years before Jesse James Garrett gave it a name. He knows the value of giving things names. He is interested in progressive/adaptive/responsive design, alternate interfaces (a.k.a., assistive technologies), bending CMSs to our will, learning new languages, re-learning old languages (e.g., Javascript), web typography, the future of the book, coaching and governance models. His B.A. from Cornell University is in English/American Lit.


David Poteet



David Poteet is the founder and president of NewCity, an interactive design agency with particular expertise in education, science and culture. An alumnus of Virginia Tech, David has been involved with the web since its earliest days, creating the first website for Radford University in 1994 while working as a designer there. David left to start NewCity in 1995.

David teaches regular workshops on user experience and web content. David has led strategy and user experience for clients including the Grand Teton Association, Imperial College London, the University of Portsmouth and the Virginia Foundation for the Humanities.


Dean Browell


Dean Browell

Dean Browell leads Feedback’s social media charge as Executive Vice President and resident PhD with a passion for how generations interact online. His work can be seen across many industries including tourism, automotive, retail, healthcare, education and more.

Dean’s experience in emerging media makes him one of the leading thinkers in the space, marrying an academic zeal for exploration with credentials of proven results with clients such as Mini Cooper, The Martin Agency, Camelbak, Royal Bank of Scotland, The Vision Council, BF Goodrich, RDI UK University, Our Lady of the Lake Regional Medical Center and College, CATO Fashions and many more. He is a faculty member of the University of Richmond’s Institute on Philanthropy, a frequent speaker at national and regional events such as SXSW and the Society for Healthcare Strategy and Market Development where he also leads the Emerging Media Task Force. Dean is also a member of the Market Research Society.

As a former Advisor, Public Relations Director and Co-Chair of the Technology Committee for Ferrum College, Dean has a special perspective on education, behaviors and technology.

In 2009 Dean formed Feedback with ad industry veteran Jeff Thompson to the benefit of marketing, communications and public relations professionals around the world through their offices in Richmond, VA in the US and London, England in the UK.


Doug Chestnut

University of Virginia Library


Doug Chestnut is a Programmer at the University of Virginia Library.

Previously, Doug has worked on the Apache Lenya project as a committer, and now builds web applications for the Library at the University of Virginia. Doug is also building several GPS-guided drone aircraft to support research at the University of Virginia.

In his free time, Doug uses Sketchup and power tools to build furniture and trim for his home in Waynesboro. If Google didn’t keep sending him gadgets in the mail, he would probably have finished building the kitchen cabinets by now.


Duane Degler

Design for Context


Duane Degler is a partner in Design for Context, a Washington, D.C./Baltimore-based usable design consultancy. He specializes in the design of large-scale search and interactive applications, backed by extensive experience in knowledge management. He has led web and software projects for commercial and government clients in the United States and Europe, including projects in the digital humanities for the National Archives and the National Gallery of Art. Along with his consulting work, Duane created Design For Semantic Web and is the strategy and technology advisor to the User Experience Professionals Association (UXPA) Usability Body of Knowledge project.


Effie Kapsalis

Smithsonian Institution Archives


As Head of Web, New Media & Outreach at the Smithsonian Institution Archives, Effie Kapsalis uses technology to provide the public meaningful experiences with the Smithsonian’s vast archives, which are a vital part of American history, scientific exploration and international cultural understanding. To increase awareness and use of the Smithsonian’s collections and resources, she contributes to several efforts across the Smithsonian to encourage open access and increased visitor engagement, including Flickr Commons, Wikipedia, and Historypin. She has more than 15 years of experience managing, designing and developing content for online environments in museum, corporate and educational settings. She received her master’s degree in industrial design at the University of the Arts in Philadelphia, Pennsylvania in 2003.


Gaurav Gupta

Virginia Commonwealth University

Gaurav Gupta

Gaurav is an IT Analyst in the Office of the Vice Provost for Instruction and Student Success at Virginia Commonwealth University. In his current position he wears multiple hats. As a web designer and developer, he builds websites and web applications with an eye towards simplicity and usability. In his administrator role, he has led the implementation of University’s online course evaluation system and manages its day to day operations. As a tech expert he gets to play with the latest instructional technology. He also assists the office with assessment and accreditation.


Gerald Farro


Gerald Farro

Gerald Farro directs business development in North America for Adobe’s Digital Publishing Suite, a set of services that allow publishers, educational institutions, brands and corporations to cost-effectively produce and distribute content to a broad variety of devices. He has held executive positions with Wenner Media, Bauer Publishing, Time Warner and CBS. He was one of the chief architects in the launch of Us Weekly where he served as VP Consumer Marketing growing the business to over a $125M business. Farro developed the mobile division of Bauer Publishing in North America and led Maxim Magazine into the tablet space before joining Adobe to launch the Adobe Digital Publishing Suite.


Jackie Sauter Zajac

American University


Jackie has a variety of convergent experience in online journalism, marketing and communications. She currently serves at American University’s Kogod School of Business, where she is editor of the school’s biannual research magazine, Kogod Now. At Kogod, Jackie also manages advertising campaigns, oversees the school’s website and other digital products, and directs content strategy and creation.

Prior to joining AU, Jackie worked in journalism, including at The (Maryland) Daily Record, a niche business and legal publication owned by The Dolan Company; WBAL-TV in Baltimore, Maryland as well as WMAL-AM in Washington, D.C.; The Prince George’s Post; and a Montgomery County, Maryland-based hyper-local startup magazine chain, Next Door News.


James Pannafino

Millersville University


James Pannafino is a faculty member at Millersville University, Pennsylvania in the Art and Design Department where he teaches graphic and interactive design courses. Before teaching at the college level, James worked as both a graphic and interactive designer in the professional field. His research interests include interactive design fundamentals, interdisciplinary design, visual storytelling and digital narrative forms.

James recently published Interdisciplinary Interaction Design: A Visual Guide to Basic Theories, Models and Ideas for Thinking and Designing for Interactive Web Design and Digital Device Experiences. The book is a starting point for creating a visual language to enhance the understanding of interdisciplinary theories within interaction design. The book uses concise descriptions, visual metaphors and comparative diagrams to explain each term’s meaning. Many ideas in the book are based on timeless principles that will function in varying contexts.


Jason Toth


Photo of Jason Toth

Jason Toth is a user experience designer at Viget, where he crafts engaging experiences that merge client needs with strong visual and interactive strategies. Jason has a range of professional experience including architecture, graphic design, and interaction design. Prior to Viget he worked in the software industry for seven years designing social collaboration solutions for enterprise customers.

Jason has led experience design efforts on projects for Lenovo, Network Solutions, Puma, Cisco, IBM, Duke University, and Wildfire by Google. He holds a Bachelor of Science in Architecture from the University of Virginia and a Master of Graphic Design from NC State University.

Jason will be leading a half-day workshop with Paul Koch at edUi 2013 on using Google Analytics to make better design decisions.


Jennifer Nesossis

Virginia Historical Society

Jennifer Nesossis

Jennifer Rohrbaugh Nesossis is the programs officer at the Virginia Historical Society (VHS). She has no idea what a programs officer is actually supposed to do, so she fills her day with work on social media, print and web projects (while trying to sneak more color into everything she tackles). She has worked at VHS since 2003, first in education and then in publications.


Jessica Behal



Jessica has worked in a variety of areas in the online world, including Search Engine Marketing, Email Marketing, Project Management, Quality Control and Operations, giving her a uniquely well-rounded perspective of what it takes to have a complete, effective Internet Marketing Strategy. Driven to understand connections and people’s motivations, she’ll keep asking questions until she has a firm grasp on the big picture.


Joel Pattison

University of Virginia, McIntire School of Commerce

Joel Pattison

Joel is the Director of Web Communications at the University of Virginia’s McIntire School of Commerce. In this role, Joel oversees the planning and implementation of the school’s web strategy.

Before the University of Virginia, Joel was Associate Director for Creative Services at William & Mary. Under his leadership, his team of professional designers, photographers and project managers accomplished a wide variety of award-winning creative and technical projects.


John Freeman

Charlottesville Albemarle Convention and Visitors Bureau


John Freeman manages social media and online marketing for the Charlottesville Albemarle Convention & Visitors Bureau (CACVB) and has been doing so since 2010. He created and now manages the CACVB’s Facebook, Twitter and Pinterest profiles. With less than a $10,000 budget for social media, John took the Charlottesville, Virginia Facebook page from non-existence to the “World’s #1 Most Engaged Destination Marketing Organization Facebook Page” for the month of October 2012, as rated by both and His eMarketing Specialist position is his first and only full time job.

Before breaking into destination marketing, he was the executive producer of a syndicated sports radio talk show across the state of Virginia. A native of Charlottesville-Albemarle, he graduated from the University of Virginia in 2009.


John Rhea

Curry School of Education, UVA


John is the undead Webmaster for the Curry School of Education at the University of Virginia. He loves design, storytelling, and zombies. Along with a (still living) lovely wife and three sons he has several web children, including the Curry School Magazine and Story Lab, his own (mindless) storytelling blog.

If you shuffle by him at the conference be sure to give a zombie moan of recognition, but, I assure you, his brains are far too steeped in CSS, responsive design and the nuances of color theory to be of any nutritional value.


Joshua Bryant

Journey Group, Inc.


After graduating from James Madison University with a degree in Computer Science, Joshua moved to Charlottesville, VA, and began building websites at Journey Group, Inc.

In addition to working with a few of the major content management systems (Drupal, WordPress, Expression Engine), his experience has largely been in front-end development (semantic HTML, modular CSS & jQuery) with an emphasis over the past few years on Responsive Web Design. When Joshua is not pushing pixels, he enjoys spending time with his family, playing Frisbee sports and plucking the strings of his bass guitar.


Kathi Kaiser


Kaiser Photo

Kathi Kaiser is co-founder and partner at Centralis, a leading Chicago-based user experience firm. As a researcher, Kathi provides rich insight into user behavior. As a designer, she applies that insight to creating products that help users accomplish their goals while ensuring businesses and organizations meet their objectives.

Kathi’s experience spans fifteen years, featuring engagements with global corporations, non-profits and other institutions, including LexisNexis, Warner Bros. and CFA Institute. She is an authority on user-centered design, serving as adjunct faculty at the Illinois Institute of Technology’s Institute of Design. Kathi holds a master’s degree from the University of Chicago and a B.A. from Georgetown University.


Kathryn Zickuhr

Pew Internet & American Life Project

Photo of Kathryn Zickuhr

Kathryn Zickuhr is a research analyst at the Pew Research Center’s Internet & American Life Project, where she studies the changing role of libraries in Americans’ lives and communities in the era of digital content.

Kathryn is the lead author of reports on libraries and e-books, younger Americans’ reading and library habits, and disparities in technology access and use. She has also published reports on topics ranging from location-based mobile services to broadband adoption. She has been interviewed by The New York Times, NPR, The Washington Post, and other major news outlets regarding the Pew Research Center’s work.


Kim Goodwin

Design & Design Management Consultant

Photo of Kim Goodwin

Kim Goodwin is a consultant and the author of the bestselling book, Designing for the Digital Age. She spent most of the last decade as VP Design & General Manager at Cooper, leading an integrated practice of interaction, visual, and industrial designers and the development of the acclaimed Cooper U design curriculum.

Kim has led projects involving a tremendous range of design problems, including web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world’s largest companies, as well as universities and government agencies.

Kim is a popular speaker appearing at conferences including An Event Apart, UIE’s annual User Interface conference, UX London, and Rosenfeld Media’s UX Workshops.

Kim will be leading a half-day workshop at edUi 2013 on User Experience Leadership.


Leah Buley


Leah Buley

Leah Buley is the author of the book The User Experience Team of One and a design strategist at Intuit, a company with a unique innovation and design culture. She is interested in how complex organizations can embrace and produce good design.

Prior to Intuit, Leah was a lead experience designer at Adaptive Path, a pioneering user experience consultancy. There, she learned how high-performing design teams facilitate an inclusive and transparent design process and began to ponder how this approach could be adapted for teams of one in challenging organizational environments.

She writes and speaks regularly on this topic, and has been a frequent presenter at conferences such as SXSW, UX Week, Agile, UX London, and the IA Summit. Her presentations and workshops have a reputation for being hands-on, high energy, and a little bit quirky.


Neal Johnson

National Gallery of Art

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As a consultant to cultural institutions during the early years of the web, Neal crafted information-rich education media strategies for museums around the United States. As a Museum Program Designer, Technology Strategist, Information Architect and user experience professional, he has spent the last 10 years with the National Gallery of Art in Washington, D.C. developing both public and business-facing applications that promote systems and data interoperability standards and flexible, scalable and sustainable user interfaces.


Nishant Kothary


Nishant Kothary

Nishant Kothary is the co-founder of Minky, a design and technology company based in Seattle, WA. After cutting his teeth as a Program Manager at on projects like Instant Video & the original Kindle, Nishant honed his multidisciplinary skills at Microsoft as a Web Strategist.

His writings and work have been featured in Smashing Magazine, UXMag, MIX Online, The Techblock, Drawar, and several other sites and publications, and his favorite web work includes 10K Apart, Lost World’s Fairs, The New, MIX Online, A Website Named Desire, and Build.

Follow @rainypixels at your own risk on Twitter and Instagram for a live, unedited serving of Nishant and his instapopular Weimaraner, Yoshi.


Paul Koch


Photo of Paul Koch

As a Marketing Strategist at Viget, Paul uses web analytics to help clients define, measure, and optimize their web presences.

With an eye toward useful, doable, and ROI-rooted recommendations and insights, Paul leads the analytics efforts for several of Viget’s higher-ed projects in addition to clients including Puma, Stanley Black & Decker, the World Wildlife Fund, Valspar, and Hershey Entertainment.

Paul teaches Viget’s quarterly public Google Analytics training seminars, and he regularly guest speaks at several DC-area universities.

Paul will be leading a half-day workshop with Jason Toth at edUi 2013 on using analytics to make better design decisions.


Paul Rosen

Performant Software


Paul Rosen has been a programmer for over 30 years, and has gone through a wide range of technologies. In his first job, he saw an old programmer complaining about having to learn something new and he swore he would never, ever be that guy. In 2008 he embraced the web and has been working with JavaScript, HTML, CSS and Ruby ever since. He is very interested in the whole user experience, including improving the performance of websites and studying real users to see what they actually do. He is the co-author of abcjs, a JavaScript library that creates musical notation on a webpage on the fly.


Rebecca Blakiston

University of Arizona Libraries

Rebecca Blakiston

Rebecca Blakiston has been website product manager at the University of Arizona (UA) Libraries since 2010. In this role, she chairs a website steering group and develops and manages an ongoing road map for the library’s multiple websites. She coordinates user research, conducts training sessions, manages content strategy, and facilitates communication between stakeholders.

In 2012, she managed redesign & rebuild projects for the Center for Creative Photography and the UA Special Collections websites. Since doing so, she has consulted across campus with departments interested in the user-centered approach to designing websites, particularly techniques such as card sorting, usability testing, and persona development.

She teaches online courses for Library Juice Academy on Do-It-Yourself Usability Testing, Writing for the Web, and Content Strategy. She holds a Master’s in Library Science.


Rebecca Pugliese

Penn State University


Rebecca is an Information Architect at Penn State University. She has six years of experience as an Information Architect. Her experience spans from working at a financial institution to now working in higher education. Most recently she has been working on website redesign projects that incorporate responsive design, including the new Penn State University website. Rebecca holds a B.S. degree in Information Technology with a concentration in Human Computer Interaction.


Robin Smail

Firebrand Tribe


Robin Smail has focused on the connections between learning, community and user interaction design and experience throughout her career. While at Firebrand, she works with clients to create authentic conversations and design interfaces that delight. Prior to Firebrand, Robin was an educational technologist at Pennsylvania State University, consulting with faculty to create opportunities for student engagement, active learning, digital scholarship and collaboration. She has consulted and appeared as a speaker throughout the United States and Canada to speak and teach at higher education conferences. She blogs at, and is active in social media everywhere as Robin2go.

But if you really want to know who Robin is, you ask the online higher ed community:

“What is there to say about Robin2go? She is loud. She is a chewy center of enthusiasm, wrapped in a shiny candy coating of laughter. She has an uncanny ability to build community around her just by walking into a room. She’s notorious in the higher ed community, as inescapable as her brilliantly red hair, favors authenticity over political correctness, and can tie any lesson to a Firefly quote. Her career highlights include having a job that pays her to play with technology and people, and that, for some unknown reason, people invite her to speak at conferences on the user experience, community engagement, social networking, authenticity, and storytelling.

Also, she can kill you with her brain.”


Samantha Barry

University of Arizona


After building a career as a marketing professional, Samantha returned to college to complete a masters degree in Information Services and Library Science from the University of Arizona in May 2013. While pursuing her degree, Samantha worked at the University’s main library as a website content manager, at the Pima County Public Library as a social media intern, and with the Department of the Chief Information Officer as a marketing communications assistant writing web articles. Samantha has over 10 years of experience writing for the web.

Samantha’s mission is to market and brand libraries in a way that keeps them viable and thriving within our communities. She was a marketing writer and project manager for 15 years. She also has a B.A. in English from Ball State University and an M.S. in Marketing Communications from The Stuart School of Business at the Illinois Institute of Technology. Samantha lives in Tucson, Arizona with her husband, Brett, her daughter, Ella, and her son, Jack.


Sean Hannan

Sheridan Libraries, Johns Hopkins University


Sean Hannan is a Senior Programmer Analyst at the Johns Hopkins University Sheridan Libraries. He is responsible for library websites and discovery systems, as well as helping them make sense to folks. He has been coding since the age of 7 and has enjoyed libraries since attending story time as a toddler, preferences that later manifested themselves as an IT degree from the Rochester Institute of Technology and a Library degree from the University of British Columbia. Outside of that world, he enjoys making video art and music so weird that you just can’t handle it, man.


Steve Johnson

University of Virginia Behavioral Health Technologies


Steve is a software engineer at the University of Virginia’s Behavioral Health Technologies lab, where he builds and maintains internet-based health interventions for disorders like insomnia, diabetes, skin cancer and spinal cord injury using tools like Ruby on Rails, HTML5, SASS and Coffeescript.

Previously Steve has worked as a senior UI developer at Silverchair, as well as a web developer at the University of Virginia Library.

Steve is an organizer of the Central Virginia Javascript Enthusiasts group (CV.js), and enjoys serving as a mentor at Computers4Kids, a non-profit that aims to improve computer skills of low-income students.


Steven Heslip

Sheridan Libraries, Johns Hopkins University


Steven Heslip is a cartographer of possibility. Dealing in the realm of the implicit, he designs processes through which stakeholders work together to create great products.

He is familiar with post-secondary education landscapes, having taught in the social sciences, designed and managed course content, and managed the processing of research collections for over thirteen years. He also worked as an independent information consultant for almost three years before arriving at his current position two years ago, where he serves as the Director of User Experience at the Johns Hopkins University Sheridan Libraries.

Intellectual pursuits in anthropology and human-computer interaction informed his leap into user experience work, where the social relations of information are his muse. Steven fosters rich interactions with users and within project teams using our most powerful weapon of all: A discerning question.


Tanya Treptow



Tanya Treptow has a broad range of experience in technology and design, both in museums and from an outside perspective. She has worked in curatorial roles at the Art Institute of Chicago and the Oriental Institute in Chicago, where she helped develop gallery content, special exhibits and audio guides for Asian and Islamic art. She now focuses on digital design as a User Experience Specialist at Centralis, a user experience research and design firm in Chicago. At Centralis, she helps make websites, mobile apps and software easy to use through targeted audience research, usability testing and user-centered design. Tanya holds a PhD from the University of Chicago.


Valerie Harness

UVA Darden School of Business


As Web & Social Media Manager for the University of Virginia’s Darden School of Business, Valerie works with multiple stakeholders across Grounds to create and execute a solid social media strategy rooted in the brand management goals of the School. She also helps to build, maintain and train other users how to improve the current Darden website. Valerie’s natural enthusiasm for web design, social media engagement and user experience has translated into a focused effort to raise Darden’s brand awareness across multiple platforms.

Valerie has served as a consultant for several small businesses in the Shenandoah Valley area, helping them build their own reputations through social media. She volunteers as part of Darden’s Staff council, the student-led Cold Call Chorus and, in her spare time, runs an Etsy shop that offers custom-crocheted creations to customers worldwide.


Warren Craghead

UVA Law School

Warren Craghead

Warren Craghead has worked for the past 17 years as a designer and artist. He began building websites in 1995 and currently works as Creative Director at the University of Virginia School of Law, where he is part of a small team responsible for designing and developing all print, digital and web materials for the School. His artwork and publications have been shown internationally. He has a B.F.A. from Virginia Commonwealth University, an M.F.A. from the University of Texas at Austin and attended the Skowhegan School of Painting and Sculpture.